varto

Crowdsourcing platform

We believe that the mission of modern communications is to build better world and maintain human values.

varto

The crowdsourcing platform was initiated by the dentsu Ukraine group and was designed to provide the NGO sector with access to first-class communication services..

Social projects deserve the same communication support as the well-known international commercial brands. We bring together the best specialists of advertising industry to give an opportunity for social impact initiatives to improve their communication strategies.

Varto Services:

Full service
communication
support

1

Communication
strategy

2

Consulting

3

How it works

1

dentsu Ukraine specialists as well as other specialists of Ukrainian advertising industry – strategists, analysts, art directors, copywriters – join to community of intellectual volunteers to implement social project campaigns.

2

NGOs, charitable foundations, and authors of social projects apply for communication service, on a competitive base.

3

The project is audited and verified by intellectual volunteers. The project has to solve a systemic problem of society. This is the main criterion for the selection of social impact idea..

4

As the idea was selected, a project team is formed to implement it.

Why it is important??

Source: ІРА, 2021

84%

companies expect agencies to understand the values of social responsibility and be ready to communicate them

80%

companies admit that the program of social responsibility is of great importance in daily routine for businesses

84%

companies foresee that this program is going to be more and more urgent

72%

companies are already implementing social projects and consider the results very successful

We bring together the best specialists and invite partners, colleagues, media owners to join our Varto hub.

Become a volunteer

Apply for communication support

Initiative from a brand

Our expertise

“We breathe it in”

"We breathe it in" is a poignant multi-platform campaign, encouraging composting to avoid the dangerous health effects caused by weed burning in Ukraine. The campaign, initiated by Isobar Ukraine and Amplifi Ukraine, brought together TV, radio, digital and OOH channels.

Website

Initiative for hear impaired people

Since 2016, the company has been running an internship and employment program for hear impaired people (initiated by the Isobar Ukraine agency). We both implement this initiative in our group and share this experience with our industry colleagues, help them to develop inclusive culture in their companies.